Second, think about where your skillset lies. If you run a cooking academy and want to share recipes, videos might be a better option. For us, that was blog posts, as most SEOs use Google to find information. How? There are two aspects you should consider.įirst, think about what type of content your audience consumes. However, if you’re starting out, don’t try to run before you walk. Here’s a good guide explaining how to do this.īlog posts, videos, podcasts, webinars-there are tons of content types you can choose from. However, if it’s something you’ve never really thought about, it can be a useful exercise to put this down on paper. So, if you already feel you’ve got a good grasp of who your target customers are, feel free to skip this step. For example, we’ve never done this exercise at Ahrefs because we already knew who we were trying to target. Is this something you have to do? Not really. This is an “imaginary person” that represents the common characteristics of your ideal customer. To do this, you can consider creating a buyer persona. If you’re targeting small business owners looking for video production help, you need to target topics they’re interested in instead.Īnd the only way to do that is to be clear about who you’re trying to target. It’s what other video editors are searching for. Should you write a blog post about “how to color correct in Adobe Premiere Pro?” Probably not, because this isn’t what your customers are looking for. That might sound obvious, but it’s a common mistake, especially for those new to content marketing.įor example, let’s say you run a video production company. You need to attract people who might actually buy your product or service. We focus on search engine optimization (SEO) during the content creation process, so our content appears for relevant searches.īelow, I’ll explain how you can replicate our strategy in nine simple steps.Ĭontent marketing isn’t about attracting anyone and everyone to your website. We create educational blog posts and YouTube videos that teach people how to solve their problems with the help of our tools. In fact, our strategy at Ahrefs is pretty simple. Most people think this has to be something complicated, but that’s not true.

In this post, I’ll show you how to create a winning content marketing strategy based on our experience at Ahrefs.īut first… What exactly is a content marketing strategy?Ī content marketing strategy is a plan for consistently creating high-quality content designed to turn strangers into customers. If you want to win at content marketing, you need a content marketing strategy.īecause when you have one, you’ll be able to achieve results like this:

Marketing plan pro 9